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March 10, 2025 – Ardmore residents have reason to celebrate: Long John Silver's is officially returning to the city. The seafood chain, which closed its doors several years ago, is set to open a new location in the coming months, according to sources familiar with the development.
The announcement comes as a welcome surprise for local fans of the chain's iconic fish and chips, hush puppies, and fried shrimp. The original Ardmore location had been a fixture for years before shutting down amid broader industry shifts. Now, a new franchisee has secured the rights to bring the brand back to the area.
A Fresh Start for a Beloved Brand
The new Long John Silver's will be located near the intersection of Interstate 35 and West Main Street, a high-traffic corridor that already hosts several fast-food competitors. While the exact address has not been publicly disclosed, the franchisee confirmed that construction is expected to begin within the next 60 days, with a projected opening in late summer 2025.
“We’ve heard from countless customers who missed the crispy batter and the family-friendly atmosphere,” said the franchisee, who requested anonymity until the deal is finalized. “Ardmore is a growing community, and we believe there is strong demand for affordable, quality seafood.”
The new location will feature a modernized layout, including a drive-thru and a smaller dine-in area, reflecting post-pandemic consumer preferences. The menu will include all the classic items, plus limited-time promotions tied to the grand reopening.
Why Now? The Fast-Food Seafood Revival
Long John Silver's closure in Ardmore mirrored a national trend. The chain, which filed for Chapter 11 bankruptcy in 2023, has been restructuring and refocusing on core markets. However, the company has since emerged from bankruptcy with a leaner footprint and a renewed emphasis on franchise growth.
Industry analysts note that seafood fast food is experiencing a modest resurgence, driven by consumer demand for non-beef protein options. “Long John Silver's has a unique niche in the fast-food landscape,” said market analyst Sarah Chen of Restaurant Insights. “When a location like Ardmore reopens, it’s often a sign that the franchisee sees a local gap that competitors like Popeyes or McDonald's don't fill.”
The Ardmore reopening is part of a broader strategy. Long John Silver's corporate office has confirmed that several new franchise agreements were signed in 2024, with Oklahoma being a priority state.
Community Buzz and Local Impact
Social media has already lit up with reactions. The Ardmore Community Facebook group has seen dozens of posts from residents sharing memories of birthday parties and Friday night dinners at the old location. “I practically lived there as a kid,” wrote one user. “The chicken planks were my favorite.”
Local business owners are also optimistic. The new location is expected to create 30–40 jobs, a boost for the local economy. Ardmore City Council member John DeHart noted that the city has been actively recruiting fast-food chains to fill vacancies in the commercial corridor. “This is exactly the kind of investment we’ve been working toward,” he said.
The reopening also fills a void left by the closure of other seafood options in the region. While there are regional chains like Catfish Cabin, none offer the quick-service model that Long John Silver's provides.
What to Expect: Menu, Hours, and More
The new Ardmore Long John Silver's will operate seven days a week, from 10 a.m. to 10 p.m. Sunday through Thursday, and until 11 p.m. on Friday and Saturday. The drive-thru will be open an hour earlier for breakfast—a new offering that includes fish and egg combos in select markets.
The franchisee hinted at a loyalty program and a “grand reopening giveaway” that could include free meals for a year. Specifics will be announced closer to the opening date.
Looking Ahead
Long John Silver's return to Ardmore is more than just a nostalgic trip—it’s a vote of confidence in the city’s growth. With a population that has steadily increased over the past decade, Ardmore has become a target for both national chains and local entrepreneurs.
For now, residents can start polishing their tartar sauce recipes. The official ribbon-cutting ceremony is expected in September, but the franchisee is considering a “soft opening” in late August to test the kitchen and staff.
As one local put it, “It’s about time. I’ve been driving to Norman for my fix, and that’s a long way for a fish sandwich.”
The wait is nearly over.
