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April 8, 2025 — Ford Motor Company is going all in on its Bronco franchise, planning the most extensive portfolio refresh since the model’s 2021 revival. The automaker is set to introduce a mid-cycle update for the full-size Bronco, a heavily revised Bronco Sport, and at least two new performance-oriented variants, according to multiple supplier sources and dealer briefings reviewed by this outlet.
The move signals a strategic bet: instead of diluting the Bronco name across SUVs, Ford is doubling down on the rugged off-road identity that has stolen market share from Jeep’s Wrangler and even poached some Toyota 4Runner loyalists. With the Mustang already electrified and the F-150 Lightning facing softer demand, the Bronco line is now the profit engine for Ford’s gas‑powered SUV stable.
What’s coming in the refresh
The most visible change will be the 2026 model year Bronco (likely arriving late 2025). Insider sources say the exterior gets a sharper front fascia, updated LED lighting, and a redesigned grille that improves airflow for the 2.7L and 3.0L EcoBoost engines. Inside, Ford is finally ditching the old SYNC 4 infotainment for the new “Digital Ford Experience” system with a 15.5‑inch touchscreen, wireless Apple CarPlay/Android Auto, and over‑the‑air update capability.
But the real story is under the skin. The 2026 Bronco will offer a new “Trail Assist 2.0” system that combines adaptive cruise control with off‑road mapping — a feature that directly targets Jeep’s Trail Rated system. Ford is also expected to add a factory‑installed front stabilizer bar disconnect, currently only available on the Raptor, to the Badlands and Wildtrak trims.
Bronco Sport gets the serious treatment
The smaller Bronco Sport, often criticized for being too “cute‑ute” for serious off‑roading, will receive a major rework. The 2026 Bronco Sport will ride on a modified C2 platform with increased ground clearance, a revised all‑wheel‑drive system with a twin‑clutch rear drive unit, and a dedicated off‑road mode called “G.O.A.T. 2.0.” A new powertrain option — a 2.0L turbo‑four with 300 hp — will replace the current 2.0L base engine on higher trims, putting it closer to the performance of a base Wrangler.
Exclusive variant: Bronco “Raptor R” and a hybrid?
Perhaps the biggest surprise: Ford is developing a high‑performance Bronco Raptor R, rumored to pack a 5.2L supercharged V8 (similar to the Mustang Shelby GT500’s predator engine) but mated to a 10‑speed automatic with a unique transfer case. This would be a direct answer to the Jeep Wrangler 392, which has been a halo model for Stellantis.
Industry insiders also confirm that Ford is working on a plug‑in hybrid Bronco, codenamed “U786,” that could debut as early as the 2027 model year. The PHEV would combine the 2.3L EcoBoost with an electric motor to deliver an estimated 40 miles of electric‑only range, targeting the suburban commuter who wants weekend off‑road capability without the gas guzzler stigma.
Why now? A strategic call
Ford’s decision to refresh the entire Bronco line — rather than develop a new EV SUV — comes from a cold hard look at the market. Ed Kim, chief analyst at AutoPacific, told us: “The Bronco nameplate is still in its growth phase. Ford can extract maximum profit from internal combustion while the infrastructure for EVs catches up. A full refresh now buys them three to four years of freshness before they have to go electric.”
Dealers report that Bronco inventory is still turning faster than the rivals, with average days‑to‑sell under 30. The refresh will likely keep the Bronco on the radar of off‑road enthusiasts and lifestyle buyers alike.
Timeline and pricing
Ford has not officially confirmed any dates, but our sources point to a reveal at the 2025 Motor City Classic (Detroit) in September, with orders opening in October. Prices for the 2026 Bronco are expected to rise 3–5% across the board, with the base model starting around $38,000 and the new Raptor R likely topping $90,000.
The Bronco Sport refresh will arrive earlier, possibly in July 2025, with a base price increase of about $1,200.
The bottom line
Ford is betting big on Bronco, and this refresh is more than a facelift — it’s a strategic repositioning of the brand as a premium off‑road powerhouse. With the Wrangler aging and the 4Runner having just been redesigned, the timing is perfect. If Ford delivers on the promises, the Bron
