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As of May 7, 2026, Breitling has opened an invitation-only door for Aston Martin Valhalla owners. Through a dedicated digital configurator, each of the 999 people who owns the PHEV hypercar can now commission a customized Super Chronomat built around their car’s personal spec. It’s not exactly a surprise that the Swiss maison came through with something technical and mechanically impressive. What’s more interesting is how much freedom owners get to make the watch feel like their own.
Breitling and Aston Martin have been working together on product-level collaborations, and the Valhalla program is the clearest signal yet that this partnership is about more than putting logos on wristwear. The configurator is exclusive to Valhalla owners; there’s no public launch, no boutique walk-in option. If you’re not one of the 999, you won’t be allowed into the design studio, full stop.
Breitling isn’t offering a single bespoke model. Owners can choose between two very different Super Chronomat references: one large and complication-heavy, the other smaller and jewelry-adjacent. That choice in itself says something about how the brand sees the Valhalla audience. Some owners are drivers first; others are collectors first. The watch should match the lifestyle.
The big one is, in every sense, a lot of watch. The 44-mm case is titanium, which makes sense for a 349 km/h car because it keeps weight down. The dial is carbon fiber, which instantly links it to the Valhalla’s lightweight construction methods. Inside, the B19 movement combines a chronograph with a perpetual calendar, a pairing that’s rare for a reason: it’s hard to build and even harder to get right.
The movement runs for 96 hours, so you can set it aside for a long weekend and pick it up without resetting anything. The perpetual calendar handles month lengths and leap years automatically until 2100. Through the display caseback, owners can see the 18k red-gold rotor. And yes, they can also have that rotor engraved, turning the caseback into a personal signature.
What can be customized on the B19 44? Owners can adjust the color of the rehaut, the seconds hand, and the counter hands. That opens up a range of possibilities: red accents to match brake calipers, dark tones for a stealthy look, or something contrasting for those who want the Valhalla connection to be obvious at a glance.
Key specs at a glance:
On the other side of the scale is the Super Chronomat Automatic 38. It’s stainless steel rather than titanium, and instead of a high-complication dial, it’s a clean three-hand watch with a discreet date window at six o’clock. The dial is a textured carbon-fiber weave, and the bezel is set with diamonds. That might sound like a lot, but the overall effect is more understated luxury than bling overload. The titanium crown adds another raw-material tie-in to the car.
The customization options here are similar in spirit: rehaut color, hand colors, and caseback engraving. This is the reference to pick if the Valhalla is a Sunday car rather than a daily driver, and you want a subtle reminder of it at dinner instead of a conversation starter.
Key specs at a glance:
The Aston Martin Valhalla isn’t your average collector car. It’s the brand’s first series-production mid-engine PHEV, and its relationship to Formula 1 technology is immediate. A 4.0-liter twin-turbo V8 is backed by three electric motors for a combined 1,064 horsepower. That translates to 0-100 km/h in 2.5 seconds and a top speed of 349 km/h.
Limited to 999 units worldwide, the Valhalla already carries a long waitlist aura. That scarcity is exactly why Breitling’s offer makes sense. There will never be more than 999 uniquely configurable Super Chronomats tied to this car, and if not every owner commissions one, the actual number in circulation will be far smaller. Enthusiasts who missed the Valhalla allocation won’t miss everything, but they’ll have to admire these watches from a distance.
Many watch-brand and car-brand collaborations amount to little more than a shared logo and a glossy advertorial. This one feels different because Breitling is letting the customer into the design process. That’s a meaningful shift, at least in the luxury world, where personalization is usually limited to a strap swap or an engraving on the buckle. Here, the owner is encouraged to treat the movement’s visible parts as a canvas.
From a collector’s perspective, there’s a deeper appeal. A standard limited edition is a fixed object: the brand decides what it looks like, and buyers decide whether they like it. A configurable limited edition allows the owner to make something that exists nowhere else. That matters for a hypercar whose entire identity is built around uniqueness.
There’s also a practical reason to take the offer seriously. If you’re already spending Valhalla money, the relative cost of a high-end chronograph with a perpetual calendar is small. And because these watches will be scarce, their long-term desirability is likely to be higher than that of a general-market release.
Neither Breitling nor Aston Martin has commented on pricing for the customized Super Chronomat program. That’s typical for this kind of ultra-exclusive offer: when a client enters a configurator hidden from the public, the final invoice is usually discussed privately. What’s certain is that the final price will not match anything on Breitling’s public e-commerce page.
Owners will access the program through Aston Martin. The configurator is dedicated to the Valhalla community, and each commission will presumably come with the usual consultation and after-sales care expected at this tier.
For those outside the 999-owner group, the only move is to wait for the secondary market. Whether these watches will trade at a premium remains to be seen, but scarcity plus a legitimate automotive connection has worked well in the past. Either way, it’s one more reminder that the Valhalla isn’t just a car. It’s a ticket to a private world, and Breitling just made that world a little more interesting.
