BAIC opens new Cebu dealership with full NEV lineup

BAIC Philippines has officially opened its newest dealership in Cebu City, a strategic move that gives Cebuano motorists direct access to the brand’s full lineup of new energy vehicles (NEVs). The new facility, located at the corner of Gov. M. Cuenco Avenue and J. Panis Street in Kasambagan, is operated by Pacific Autoworld, Inc. and marks BAIC’s deepening footprint in the Visayas region.

The dealership goes beyond a simple showroom. It offers a one-stop destination where customers can see, compare, and test drive BAIC’s entire NEV range — including the BAIC B30e Dune 4x2 and 4x4, BAIC B40e Trailmaster rEV, BAIC B60e Beaumont Hybrid, and BAIC B60e Beaumont rEV — all under one roof. Financing assistance and a dedicated local service center with five work bays complete the package, removing the need for Cebuano buyers to travel to other islands for aftersales support.

For Cebuano families and business owners, the lineup is designed to match the region’s driving realities: weekend trips to Moalboal or Oslob, winding mountain roads leading to Osmeña Peak, and the daily grind of a province that serves as both a tourism hub and a logistics center. BAIC’s NEV SUVs combine rugged capability with the fuel efficiency and lower running costs that matter to those who regularly clock long distances. As Cherry May De Los Santos, Marketing Director of BAIC Philippines, put it, “We are deeply grateful to Pacific Autoworld, Inc. for believing in this brand enough to welcome BAIC into Cebu, and as Filipino families continue to place their trust in new energy vehicles, we are excited to bring even more advanced NEV SUVs to the Philippines over the next year.”

The Cebu opening comes at a time when the Philippine NEV market is gaining momentum. According to the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI), sales of electrified vehicles in the country rose by 18% year-on-year in the first quarter of 2025, driven by growing consumer awareness and government incentives under the Electric Vehicle Industry Development Act (EVIDA). BAIC, which entered the Philippine market in 2023, has been positioning itself as a value-for-money player in the NEV SUV segment, targeting buyers who want the versatility of an SUV without the high fuel bills.

The new dealership’s aftersales capability is a key differentiator. With five dedicated service bays on-site, Cebuano owners can access routine maintenance and specialized care for hybrid and electric drivetrains without leaving the city. The dealership also taps into the UAAGI Auto Group’s nationwide service infrastructure, ensuring that even travelers can get support across the country.

“We see Cebu as a critical market for NEV adoption because of its unique geography and lifestyle,” said a BAIC Philippines spokesperson in an exclusive interview. “Cebuanos drive more than the average Filipino — they’re on the road for work, family visits, and leisure. The fuel savings from a hybrid or electric SUV can be substantial over a year, and our pricing makes the switch accessible.” The spokesperson added that BAIC is exploring additional dealerships in the Visayas and Mindanao by 2026, with a focus on cities like Cagayan de Oro and Iloilo.

The dealership is open Mondays to Saturdays from 8:00 AM to 6:00 PM, and Sundays from 8:00 AM to 5:00 PM. For sales inquiries, customers may reach 0920 963 2471, and for service concerns, 0992 837 8598. Located at Gov. M. Cuenco Avenue corner J. Panis Street, Kasambagan, Cebu City, BAIC Cebu is now ready to serve the growing demand for practical, capable, and fuel-efficient SUVs in the region.