Share

Several major retail corporations pay entry-level workers significantly more than the federal minimum wage of $7.25 per hour, with some exceeding $15 per hour according to 2015 data. This practice demonstrates how competitive wages can enhance talent acquisition and retention in the retail sector.
Why Do Some Retailers Pay Above Minimum Wage?
Many companies implement above-minimum wage strategies based on the principle that higher compensation reduces employee turnover—the rate at which employees leave a company and need replacement. Costco’s President and CEO Craig Jelinek stated, “Instead of minimizing wages, we know it’s a lot more profitable in the long term to minimize employee turnover and maximize employee productivity, commitment and loyalty." This approach acknowledges that recruitment and training costs for new hires often outweigh the expense of paying existing staff higher wages. IKEA’s management similarly noted the decision “is not only the right thing to do, it makes good business sense,” highlighting the dual benefit of ethical practices and improved operational efficiency.
Which Companies Led in Entry-Level Wages?
Based on 2015 reports, several prominent retailers established higher pay standards. The following table compares their starting hourly wages:
| Company | Minimum Hourly Wage (2015) |
|---|---|
| Ben & Jerry's | $15.97 |
| Trader Joe's | $13.29 |
| Costco | $11.50 |
| Whole Foods | $11.00 |
| REI | $10.94 |
| IKEA | $10.76 |
| Gap | $10.00 |
| Shake Shack | $10.00+ (with incentives) |
Notably, Ben & Jerry's co-founder Ben Cohen advocated for industry-wide wage increases, stating, “There is only so much Chunky Monkey one rich guy can eat. For Ben & Jerry’s to succeed, we need more than one ice cream buying rich guy. Raise the minimum wage and everyone can have a scoop.” This perspective connects employee wages to broader economic health and consumer spending power.
What Additional Benefits Did These Companies Offer?
Beyond base pay, these employers provided comprehensive benefits packages that contributed to their reputation as desirable workplaces. Common perks included:
These benefits form part of a total rewards strategy—a combination of compensation, benefits, and workplace culture designed to attract and retain talent. Whole Foods' inclusion on Fortune's "100 Best Companies to Work For" list for over two decades demonstrates how such strategies can enhance employer branding—a company's reputation as an employer.
How Can Job Seekers Identify Companies with Competitive Pay?
Based on our assessment experience, job seekers should research company compensation trends through multiple channels:
While specific wage figures change over time, the companies highlighted established a pattern of valuing employees through competitive compensation. This approach typically correlates with higher employee satisfaction and lower turnover rates. Job seekers prioritizing fair compensation should focus on employers that transparently communicate their wage philosophy and benefits structure.









