Share
New data analysis of over 9,000 home sales reveals that while lowball offers succeed only 10% of the time, they can yield significant savings—averaging over $50,000—when targeted correctly. The key to a successful below-asking-price offer lies in identifying specific property characteristics that signal seller motivation. A comprehensive study of single-family home sales in Fairfax County, VA, King County, WA (Seattle area), and Los Angeles County, CA, from April to June of this year, pinpointed the traits most commonly associated with substantial price discounts.
What Are the Most Important Factors for a Successful Lowball Offer?
The analysis, which compared homes in the top 10th percentile for discount (averaging an 11.4% price reduction) against the remaining 90% (averaging a 1.5% discount), identified seven key predictors. The most significant factors are directly related to the property's market appeal and the seller's circumstances.
The data also revealed some surprising insights that contradict common assumptions among home buyers.
Are Foreclosures and Short Sales the Best Deals?
A common misconception is that distressed properties, such as short sales (a sale for less than the amount owed on the mortgage, requiring lender approval) or bank-owned homes, are the most negotiable. The data shows this is not necessarily the case. These types of properties were only 9% more likely to be sold at a large discount, a much weaker correlation than many consumers expect. The negotiation process with banks or lenders can be complex and less flexible than dealing with a motivated individual seller.
The study suggests the market is bifurcated. A small percentage of homes in high-demand areas sell above asking price, the majority sell close to list price, and a distinct segment of less-desirable properties experiences persistent price declines.
| Factor | Increased Likelihood of Large Discount (>10%) |
|---|---|
| On market 90+ days | 83% |
| Listed as a fixer-upper | 73% |
| Previous price reduction | 28% |
| Seller-owned for 20+ years | 52% |
| Short Sale or Bank-Owned | 9% |
What Practical Steps Can Buyers Take?
Based on the data assessment, buyers can improve their chances of a successful negotiation by focusing their efforts strategically.
The bottom line for buyers is that the condition of the home and its time on the market are the primary drivers of discounting. By focusing offers on properties that exhibit these key characteristics, buyers can avoid wasting time on lowball offers that are doomed to fail and instead target opportunities with a realistic chance of significant savings.






