What is a Research Interview and How Do You Conduct One Effectively?

A research interview is a structured conversation designed to gather in-depth information, with success hinging on a clear objective, the right format, and meticulous preparation. This method is crucial for collecting qualitative data directly from sources, such as customer feedback for improving a company's user experience. Based on our assessment experience, following a defined step-by-step process significantly increases the reliability and usefulness of the data collected.

What is a Research Interview?

A research interview is a formal, qualitative data collection method where a researcher asks an individual a series of questions to gain detailed insights into a specific topic. Unlike a casual chat, it is purpose-driven, aiming to understand experiences, thoughts, and behaviors. For example, a company might use this to understand why a new product failed, interviewing users about their experiences. The core value lies in obtaining rich, nuanced data that surveys might miss.

What are the Different Research Interview Formats?

Selecting the correct interview format is critical, as it directly impacts the type of data you gather. The choice depends on your research goals: whether you need statistical data or deep, personal narratives.

How to Prepare Your Research Interview Questions?

Crafting effective questions is the foundation of a successful interview. Questions should be neutral, clear, and designed to elicit the specific information you need without leading the respondent. You can prepare questions that explore:

• Behaviors: "What steps did you take when you encountered the problem?"
• Opinions/Values: "What do you think is the most important feature of a good service?"
• Feelings: "How did you feel about the resolution process?" Avoid evocative or judgmental wording to prevent interviewer bias, which can skew results.

What are the Key Steps to Conducting the Interview?

The execution phase requires careful management to ensure a productive session. A well-conducted interview puts the respondent at ease and encourages open communication.

1. Set the Stage: Begin by reintroducing yourself, explaining the purpose again, confirming confidentiality terms, and stating the approximate length. This builds trust.
2. Ask Questions Methodically: Pose one question at a time. Allow the respondent ample time to think and answer without interruption. Use non-verbal cues like nodding to show you are listening.
3. Probe for Depth: Use follow-up questions like, "Could you tell me more about that?" or "What led you to that decision?" to uncover deeper insights.
4. Manage the Recording: If you are recording, ensure you have explicit permission. If taking notes, focus on key points to maintain engagement.

To ensure your next research interview yields valuable data, focus on defining a crystal-clear objective, selecting the most appropriate format for that goal, and preparing neutral, open-ended questions. Effective preparation and a respectful, professional demeanor during the conversation are the most reliable predictors of a successful outcome.