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Overall satisfaction among electric vehicle (EV) owners has increased in the past year, according to the J.D. Power 2025 U.S. Electric Vehicle Experience (EVX) Ownership Study. Despite uncertainty around government incentives, owners of both premium and mass-market EVs report higher levels of happiness with their vehicles, with the BMW iX and Hyundai Ioniq 6 ranking highest in their respective segments.
The J.D. Power EVX Study is an annual report that measures satisfaction during the first year of ownership. For the 2025 study, feedback was gathered from owners of 6,164 model-year 2024 and 2025 battery-electric vehicles and plug-in hybrids. Satisfaction is measured on a 1,000-point scale across ten key factors:
This comprehensive approach provides a detailed look at the real-world ownership experience beyond just initial driving impressions.
J.D. Power separates vehicles into Premium and Mass Market categories. The average satisfaction score for Premium EVs rose to 756 (up from 750 in 2024), while Mass Market EVs climbed to 725 (up from 718). The top-ranking models in each category are listed below.
Premium EV Rankings:
| Rank | Model | Score (out of 1,000) |
|---|---|---|
| 1 | BMW iX | 790 |
| 2 | BMW i4 | 783 |
| 3 | Rivian R1S | 770 |
| 4 | Tesla Model 3 | 767 |
| 5 | Polestar 2 | 764 |
Mass Market EV Rankings:
| Rank | Model | Score (out of 1,000) |
|---|---|---|
| 1 | Hyundai Ioniq 6 | 751 |
| 2 | Kia EV6 | 743 |
| 3 | Chevrolet Equinox EV | 737 |
| 4 | Hyundai Ioniq 5 | 728 |
| 5 | Chevrolet Blazer EV | 724 |
A key takeaway is the strong performance of models from the Hyundai Motor Group (Hyundai, Kia) and General Motors in the mass-market segment, indicating that newer entrants are quickly meeting or exceeding owner expectations.
The study highlights a critical link between financial incentives and consumer adoption. J.D. Power found that the number of buyers who received the federal EV tax credit more than doubled from 2023 to 2024. This incentive was cited as a key purchase factor by over half of all respondents.
While EV market share in the U.S. grew from 8.4% to 9.1% in 2024, this growth is closely tied to available incentives. Based on our assessment experience, the potential removal of the federal tax credit could significantly impact demand, making the current market position for EVs more tenuous than the growing satisfaction scores might suggest.
For prospective buyers, the study underscores that satisfaction is high among owners, but your purchasing decision should also consider the current availability of the $7,500 federal tax credit and the evolving public charging infrastructure.
