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The median U.S. asking rent increased by 1.7% year-over-year to $1,790 in July 2025, marking the most significant annual gain since January 2023. This represents the second consecutive month of rising rents, a shift from over two years of declines or stagnation, according to a report from real estate brokerage Redfin. The primary driver appears to be a fundamental market change: shrinking apartment supply is now coinciding with growing renter demand, largely fueled by high homeownership costs. While rents are climbing, they remain $70 below the peak recorded in July 2022.
The recent uptick in asking rents is primarily a story of shifting supply and demand. During the pandemic, a construction boom led to a surplus of new apartments, giving renters more leverage and leading to concessions like free parking or reduced rent. However, permits to build multifamily housing have fallen 23.1% since that peak. This slowdown in new construction, combined with high borrowing costs for builders, is now reducing supply. As Redfin Senior Economist Sheharyar Bokhari notes, this dynamic is "shifting the balance of power toward landlords," as a tighter market gives them less incentive to offer perks.
The rental market varies dramatically by location. The largest increases were concentrated in major metropolitan areas, while several Sun Belt markets saw declines.
| Metro Area | Year-over-Year Rent Change (July 2025) | Median Asking Rent |
|---|---|---|
| San Jose, CA | +8.8% | $3,569 |
| Chicago, IL | +8.6% | - |
| Washington, D.C. | +8.5% | - |
| Pittsburgh, PA | +7.7% | - |
| Philadelphia, PA | +7.5% | - |
| Jacksonville, FL | -3.5% | - |
| Austin, TX | -2.6% | - |
| Louisville, KY | -2.4% | - |
The metros with the biggest rent increases often correlate with a sharp decline in new apartment construction. For example, San Jose saw a 74.5% drop in multifamily building permits since the pandemic boom. Conversely, markets like Austin, Jacksonville, and Orlando, which are still permitting new housing at a high rate, are experiencing rent declines due to increased supply.
The rental market's dynamics also differ by unit type. Smaller apartments are seeing the strongest demand growth.
Despite the recent increases, there is a positive note for renters. The median asking rent is still $70 below its July 2022 peak of $1,860. Furthermore, wage growth has been outpacing rent growth, meaning that rental affordability, on a nationwide basis, is actually improving for many households. However, this trend is not uniform, and affordability pressures remain intense in high-cost coastal metros like San Jose.
For prospective renters, it is crucial to research local market conditions. Concessions may still be available in markets with high construction, but are likely drying up in supply-constrained areas. Monitoring local multifamily permit activity can provide insight into whether rental supply will increase in the coming years, potentially moderating future rent hikes.






