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The 'Perfect Salary' for Homeownership: Why $74,000 is Only Enough in 2 States

12/04/2025

Earning a $74,000 annual salary is considered the ideal income for many Americans, but new research reveals this "perfect salary" is only sufficient to afford a median-priced home in just two U.S. states. This stark reality highlights a significant and growing gap between income aspirations and housing market affordability. Based on an analysis of recent data, doubling that ideal income to $148,000 still does not guarantee homeownership affordability nationwide, underscoring a fundamental challenge for prospective buyers.

What is the "Perfect Salary" and How Does it Relate to Home Affordability?

The concept of a "perfect salary" originates from a survey by Talker Research, which identified $74,000 as the average annual income Americans believe provides contentment. In housing terms, affordability is typically measured by whether a household can manage a monthly mortgage payment without exceeding a certain debt-to-income ratio. For this analysis, a common standard was applied: that monthly housing costs should not surpass 30% of gross monthly income. Using this metric, a $74,000 salary translates to a maximum monthly mortgage payment of approximately $1,850. However, with the national median home price—the point at which half of homes sell for more and half for less—hovering around $400,000, this income level is inadequate in most markets. The analysis by ok.com found that this salary only makes a median-priced home affordable in West Virginia and Mississippi.

Which States Are Affordable on the "Perfect Salary"?

The analysis pinpointed two states where the "perfect salary" aligns with housing costs:

  • West Virginia: The state's lower median home price makes homeownership achievable for someone earning $74,000.
  • Mississippi: Similarly, Mississippi's housing market remains accessible at this income level.

The following table illustrates the affordability gap by comparing the required income to afford a median-priced home in a selection of high-cost and low-cost states, based on recent market data.

StateEstimated Median Home PriceEstimated Annual Income Needed for Affordability
California~$800,000~$160,000+
New York~$650,000~$130,000+
Florida~$415,000~$95,000+
Texas~$350,000~$85,000+
National Median~$400,000~$90,000+
West Virginia~$150,000< $74,000
Mississippi~$165,000< $74,000

Why is There Such a Large Gap Between Perception and Reality?

A key finding from the survey is that only 19% of respondents believed a six-figure income was necessary for comfortable living. This perception starkly contrasts with the financial reality of buying a home in most states. Several factors drive this discrepancy:

  • Rising Home Prices: Home values have increased significantly in recent years, outpacing income growth.
  • Higher Mortgage Rates: The era of historically low-interest rates has ended. Higher mortgage rates directly increase monthly payments, reducing purchasing power even if the loan amount remains the same.
  • Property Taxes and Insurance: These ongoing costs of homeownership, which vary greatly by state and locality, add to the total monthly financial burden.

What Practical Steps Can Home Buyers Take?

Given the challenging affordability landscape, prospective buyers may need to adjust their strategies. While a high salary is beneficial, it is not the only path to homeownership.

Consider exploring more affordable markets. As the data shows, geographic location is one of the most significant factors. This might mean looking in different neighborhoods, adjacent states, or smaller metropolitan areas. Improving your credit score can qualify you for better mortgage rates, which can save tens of thousands of dollars over the life of the loan. Furthermore, saving for a larger down payment reduces the loan amount and can eliminate the need for private mortgage insurance (PMI). It is crucial to get pre-approved for a mortgage to understand your precise budget based on current rates.

The path to homeownership requires a clear-eyed assessment of your finances in the context of today's market. While the "perfect salary" may be sufficient for contentment, achieving the dream of homeownership in most of the country demands a higher income, strategic financial planning, or a willingness to relocate to more affordable areas.

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