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The demand for vacation homes in the United States remained exceptionally strong in early 2021, with mortgage applications for second homes growing at more than twice the rate of those for primary residences. This trend, fueled by the widespread adoption of remote work and a K-shaped economic recovery, has led to a highly competitive market and significant price increases in seasonal towns. This article examines the data behind this surge and its implications for buyers and the broader housing market.
What is driving the sustained demand for second homes?
The primary driver is the structural shift to remote work for white-collar professionals. With the ability to work from anywhere, many affluent Americans are opting to split their time between cities and vacation destinations. A mortgage-rate lock—an agreement between a homebuyer and a lender to secure an interest rate for a set period—is a key indicator of purchase intent. Data from early 2021 showed an 84% year-over-year increase in these locks for second homes, marking the eighth consecutive month of growth exceeding 80%. This indicates that the move to vacation areas is more than a temporary fad; it is a long-term lifestyle change for a segment of the population.
How does this demand compare to the primary residence market?
The surge in second-home interest is disproportionately high. While demand for primary residences was also up—36% year-over-year in January 2021—it was less than half the growth rate for second homes. This divergence highlights a K-shaped economic recovery, where higher-income households, benefiting from rising asset values, are able to invest in additional property. In contrast, many seeking to buy their first home face challenges from rising prices and economic uncertainty in service-sector jobs.
What is the impact on housing prices in vacation destinations?
The intense demand has created a highly competitive market with low inventory, leading to substantial price appreciation. Homes in seasonal towns—defined as areas where over 30% of housing is for seasonal or recreational use—saw a median sale price increase of 19% year-over-year in December, reaching $408,000. In comparison, prices in non-seasonal towns grew 13% to $365,000. This double-digit growth underscores the pressure on housing supply in popular vacation areas.
| Market Segment | Year-over-Year Price Growth (Dec.) | Median Sale Price |
|---|---|---|
| Seasonal Towns | 19% | $408,000 |
| Non-Seasonal Towns | 13% | $365,000 |
What should potential buyers consider in this market?
Based on our experience assessment, the market for second homes is characterized by low inventory and strong competition. Prospective buyers should be prepared for a fast-moving environment.
The data confirms that the demand for second homes is a powerful, lasting force in the real estate market. The convergence of remote work flexibility and economic conditions has created a sustained boom in vacation home purchases, directly impacting affordability and competition in these sought-after locations. Buyers entering this market must be financially prepared and strategically focused to navigate its challenges.






