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Redfin's Direct Access program allows qualified buyers to self-tour vacant listings using a smart lock system via the Redfin app, providing a convenient and contact-free viewing option. Currently available in select markets including major Texas and California metros, the program includes robust safety measures like identity verification and a $100,000 guarantee for sellers. This service is designed for ease of use, enabling tours from 8 a.m. to 8 p.m. without needing an agent present.
How Does the Redfin Direct Access Self-Tour Program Work? The process is managed entirely through the Redfin mobile application. After searching for a participating listing identified by a "self tour" banner, buyers can travel to the property. Upon arrival, they must complete an identity verification process within the app. Once verified, a single tap on the "unlock" button in the app disengages the smart lock on the door, granting access for the self-guided tour. This technology provides flexibility for buyers to view homes on their own schedule.
What Safety and Security Measures Are in Place? Security is a primary component of the Direct Access program. For buyers, Redfin emphasizes safety precautions through in-app alerts and posted signs within the home, recommending practices like wearing masks and limiting tours to one group at a time. For sellers of these vacant homes, Redfin offers the Direct Access Guarantee, which covers up to $100,000 for theft or damage directly resulting from the program. Activity is monitored, and all participants are verified before gaining access.
In Which Markets is Direct Access Currently Available? As of its launch, the program is available for vacant homes listed with Redfin in specific metropolitan areas. These initial markets include:
Can I Still Tour a Home with a Real Estate Agent? Yes. The self-tour option is an additional convenience, not a replacement for traditional tours. Buyers can still arrange an in-person tour with a Redfin agent where local health ordinances permit. Alternatively, video-chat tours and virtual walkthroughs—which use 3D scans to let buyers inspect a home remotely—remain available for most Redfin listings.
Key Takeaways for Buyers and Sellers For prospective buyers, Direct Access offers significant flexibility. Always check the Redfin app for the self-tour banner before planning a visit. For sellers considering listing a vacant property, this program is a modern marketing tool that can make a home more accessible to potential buyers. Discuss the program's availability with your local Redfin agent to see if it's a fit for your sale strategy.
