Redfin Concierge Service: A Guide to the 2% Full-Service Listing Fee

For home sellers in Los Angeles and Washington, D.C., considering a list-after-renovation strategy, Redfin's new Concierge Service offers a coordinated, full-service solution for a 2% listing fee. This service, available for homes priced at $500,000 or higher, includes project management and payment for pre-sale preparations like staging, painting, and landscaping. The key advantage is that sellers receive a comprehensive, hands-off experience while paying a lower commission than the typical 2.5-3% charged by traditional agents.

What Is the Redfin Concierge Service?

The Redfin Concierge Service is a premium listing package designed for sellers who want to maximize their sale price but prefer not to manage the preparation work themselves. Unlike a standard listing, this service acts as a project manager for home improvements. After a consultation, Redfin creates a custom plan, then coordinates, supervises, and pays for services such as deep cleaning, minor repairs, and professional home staging—the process of furnishing and decorating a home to appeal to the broadest range of buyers. The goal is to ensure the property makes a strong first impression, potentially leading to a faster sale and a higher final price.

How Does the 2% Fee Compare to Other Options?

The real estate landscape offers sellers a range of service and fee structures. The Concierge Service's 2% fee sits between Redfin's own budget-friendly option and traditional full-service agents.

• Redfin's 1% Full-Service Listing: This is the most cost-effective option for sellers willing to handle all pre-sale preparations themselves. It includes the core marketing services but not the hands-on project management of the Concierge package.
• Traditional Real Estate Agents: Typically charge a listing fee of 2.5% to 3%. While they may offer advice on preparations, they generally do not manage or pay for the work directly. Based on our experience assessment, the Concierge Service provides a more bundled and managed experience for a lower base fee.

It is important to note that the seller is also responsible for the buyer’s agent commission, a separate fee typically between 2% and 3% that is paid to the agent representing the home purchaser.

What Marketing Services Are Included with Every Redfin Listing?

Regardless of which service level a seller chooses, all Redfin-listed homes receive a comprehensive marketing package designed to maximize exposure. This standardization ensures a professional presentation across the market. Key components include:

• A dedicated local listing agent and support team.
• A thorough pricing analysis combining algorithmic data and agent expertise.
• Professional photography and a 3D Walkthrough, an interactive online tour that allows buyers to navigate the home virtually.
• Targeted online marketing on Redfin.com and through digital advertising campaigns.
• Open houses and professionally designed print materials.

According to Redfin, their listings have, for three consecutive years, sold for an average of $3,000 more than comparable homes nationally, though past performance is not a guarantee of future results.

Is a Concierge Service the Right Choice for You?

Deciding between a traditional agent, a standard Redfin listing, or the Concierge Service depends on your specific circumstances. The Concierge model is best suited for sellers of higher-value homes who lack the time, desire, or local contacts to manage contractors and preparations. It transforms the agent into a single point of contact for the entire selling process, from repairs to closing.

To determine if this service is a fit, sellers should obtain a professional valuation of their property and honestly assess their willingness to manage pre-sale projects. The potential for a higher sale price must be weighed against the cost of the service and the specific needs of the local market.