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In the aftermath of a declared state of emergency, price gouging on rental properties is illegal in California. Governor Gavin Newsom’s emergency declaration on January 7th activated anti-price gouging protections that make it unlawful for landlords to increase rent by more than 10% for at least 30 days. With tens of thousands displaced by recent wildfires, understanding these laws is critical for finding fair housing and protecting your financial interests.
Price gouging is the unethical and illegal practice of drastically increasing prices for essential goods, services, or housing during a state of emergency. In California, this is prohibited under California Penal Code Section 396. The law explicitly forbids housing providers from raising the rental price of a unit by more than 10% above the pre-emergency price. For properties that were not on the market before the declaration, the initial listing price cannot exceed 50% of what the provider paid for the goods or services.
This protection is triggered by the governor’s declaration and remains in effect for 30 days, though it can be extended. The goal is to prevent housing providers from exploiting the surge in demand and the vulnerable position of displaced families.
The severe housing shortage has led to a competitive environment where illegal bidding wars are becoming more common. While multiple offers on a rental property are not illegal in themselves, any resulting agreement that pushes the final rent price more than 10% above the original asking price violates the anti-gouging statute.
This is distinct from the home-buying market, where bidding wars are legal. For renters, the law provides a crucial safeguard. Wealthier displaced homeowners may be able to outbid others, but housing providers cannot legally accept those offers if they breach the 10% cap, creating an uneven and challenging market for lower-income residents.
Protecting yourself requires vigilance and a proactive approach. Based on our experience assessment, following these steps can help you secure a rental at a fair price.
If you believe you have encountered illegal price gouging, it is important to report it promptly to the appropriate authorities. Violators can face fines of up to tens of thousands of dollars and even county jail time.
You can file a report through two main channels:
Beware of real estate speculators offering to buy fire-damaged properties for cash at far below market value. This practice may also be illegal and should be reported to the Attorney General.
Beyond anti-gouging protections, a range of support is available. Official emergency declarations and information are posted on the Governor’s website (gov.ca.gov). For a comprehensive guide to recovery, including temporary housing assistance and mental health resources, seek out official county and state-sponsored pages.
The key to navigating this difficult time is knowing your rights, conducting thorough research, and utilizing official channels for reporting and support. Taking these measured steps can help you find safe, fairly priced housing as you rebuild.






