Maximizing Airbnb Earnings During the 2026 World Cup: A Host City Guide

Homeowners in the 11 U.S. host cities for the 2026 FIFA World Cup have a significant opportunity to generate substantial short-term rental income. Based on a Deloitte analysis, total Airbnb host earnings are projected to reach nearly $156 million, with an average of $4,000 per host during the tournament. Proximity to stadiums and understanding local regulations are critical to maximizing this short-term rental (STR) windfall, a strategy that can help offset housing costs like mortgage payments or property taxes.

What Are the Earning Projections for Each Host City?

Earnings potential varies significantly by location. Deloitte's analysis ranks the New York-New Jersey region highest, with projected per-host earnings of $5,700. Boston follows at $5,200, with Los Angeles ($5,100), Miami ($5,000), and Dallas ($4,400) rounding out the top five. Other cities like Seattle ($3,800), Atlanta ($3,700), and Kansas City ($3,500) offer solid potential, while hosts in the San Francisco Bay Area, Houston (tied at $3,000), and Philadelphia ($1,900) should tailor their pricing strategies to local demand. This wide geographic spread gives visitors flexibility and allows hosts to compete on factors beyond just price.

How Can Homeowners Strategize for Maximum Profit?

With the event months away, strategic planning is already underway. Based on our experience assessment, hosts are considering creative approaches, such as renting out single rooms or planning personal travel to vacate their entire property. To stand out, some hosts plan to offer custom welcome packages. Crucially, homeowners must verify they are legally permitted to rent their property. This involves checking local ordinances and Homeowners Association (HOA) rules, which can heavily restrict or prohibit short-term rentals, especially in major metro areas like New York City. Failure to comply can result in significant fines.

Does Proximity to the Stadium Guarantee Higher Earnings?

Location is a primary driver of rental demand and pricing. Properties near stadiums, major airports, and entertainment districts are exceptionally well-positioned. For example, areas around Dallas's AT&T Stadium, Houston's NRG Stadium, and the South Bay near Los Angeles's SoFi Stadium are expected to see intense demand. However, a desirable location does not guarantee astronomical profits; expectations should be realistic. While some owners hope for returns of $10,000-$20,000 per week, actual earnings will be influenced by the property's condition, size, and adherence to local market rates.

Is the World Cup Impacting Local Real Estate Markets?

The tournament's influence extends beyond short-term rentals, providing a boost to the residential real estate market. Some buyers are specifically purchasing condos in buildings that permit STRs with the 2026 World Cup in mind, planning to operate them during the event before transitioning to long-term tenants. Major events like this elevate a city's international profile, potentially attracting new investors and buyers who may not have previously considered the market. This can have a lasting positive effect on the local economy long after the final whistle.

To capitalize on this opportunity, hosts should: research local STR laws thoroughly, set competitive but realistic pricing based on their city's projected earnings, and highlight their property's proximity to transit and venues. Proper planning can transform this international event into a profitable venture that helps manage ongoing housing expenses.