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The 2018 Ford EcoSport SE, a newcomer to the U.S. market, entered our Subcompact SUV Challenge with a compelling price and feature set, but ultimately faced stiff competition in a crowded field. Priced at $25,590, our front-wheel-drive tester offered a popular combination of Ford's Sync 3 multimedia system and a fuel-efficient turbocharged three-cylinder engine, positioning it as a value-oriented contender for urban drivers.
The 2018 EcoSport SE we evaluated was powered by a 1.0-liter EcoBoost three-cylinder engine, a small-displacement, turbocharged power unit designed for efficiency. This engine was paired with a six-speed automatic transmission. In this front-wheel-drive (FWD) configuration, it produced 123 horsepower. A key feature was the Sync 3 system, an 8-inch touchscreen infotainment interface that includes Apple CarPlay and Android Auto integration, making smartphone connectivity seamless. Our Ruby Red Metallic tester also included the $1,795 SE Convenience Package, which added a sunroof, rear parking sensors, heated front seats, and navigation.
| Feature | Specification |
|---|---|
| Engine | 1.0L Turbocharged 3-Cylinder (EcoBoost) |
| Horsepower | 123 hp |
| Transmission | 6-Speed Automatic |
| Drivetrain | Front-Wheel Drive (AWD Optional) |
| Key Infotainment | Sync 3 with 8-inch Touchscreen, Apple CarPlay, Android Auto |
| As-Tested Price | $25,590 (incl. $995 destination fee) |
The Challenge had a strict cap of $26,000, making price-to-feature ratio a critical battleground. The EcoSport SE's strength was its generous inclusion of tech features at its price point. While some rivals might have offered more powerful standard engines or sharper handling, the EcoSport countered with a well-equipped cabin that felt more upscale than its entry-level price suggested. Based on our assessment experience, the availability of all-wheel drive (AWD) as an option on other trims was a positive, though our specific tester was FWD to meet the price target. This placed it competitively against other subcompact SUVs like the Honda HR-V, Chevrolet Trax, and Nissan Kicks.
For shoppers considering a used 2018 EcoSport, the SE trim represents a smart buy for its technology. The Sync 3 system remains one of the most user-friendly interfaces on the market, a significant advantage over competitors with outdated or clunky systems. The turbocharged three-cylinder engine delivers excellent fuel economy but requires patience during highway merging and passing maneuvers. The interior, with its unique cloth seating surfaces, prioritizes practicality, though rear-seat and cargo space were competitive but not class-leading.
In conclusion, the 2018 Ford EcoSport SE presented a strong argument for tech-savvy buyers on a budget. Its performance in the challenge highlighted a vehicle that excels in daily usability through its superior infotainment and comfortable interior amenities. However, buyers who prioritize driving excitement or maximum interior space may have found more compelling options available at the time. The final challenge results, revealed on October 8th, ultimately weighed these factors against the competition.
