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Effectively combining CV action words with job description keywords is the most reliable method for creating a CV that passes Applicant Tracking Systems (ATS) and resonates with human recruiters. Based on our assessment experience, this dual-strategy approach can significantly increase your interview chances by tailoring your application to both automated and human screening processes.
Understanding the distinct roles of these two word types is the first step to a successful CV. Keywords are specific words or phrases directly pulled from the job description you are applying for. An Applicant Tracking System (ATS) is software used by employers to filter applications based on these keywords. Your CV's primary goal is to include these terms to pass this initial automated scan.
In contrast, CV action words (or power verbs) are dynamic terms that describe your achievements and skills. They become crucial after your CV has passed the ATS and is being reviewed by a hiring manager. These words, such as "accelerated," "generated," or "orchestrated," make your experience sound impactful and engaging, helping you stand out from other qualified candidates. A strong CV strategically uses both: keywords to get noticed by the system, and action words to impress the person.
Your keyword research begins and ends with the job description. Carefully analyze the posting to identify phrases related to required skills, qualifications, and responsibilities. Look for terms describing the "ideal candidate" and note any specific software, methodologies, or certifications mentioned.
Once identified, integrate these keywords naturally throughout your CV, particularly in the core sections:
For example, if a job description for a communications role emphasizes "social media strategy" and "customer advocacy," your CV should reflect this:
Action words transform passive job duties into compelling achievements. The most effective words demonstrate leadership, initiative, and quantifiable results. Choose action words that accurately reflect your level of responsibility and the nature of your accomplishments.
Here is a comparison of common action words categorized by the skill they highlight:
| Skill Area | Sample Action Words | Effect |
|---|---|---|
| Leadership & Initiative | Spearheaded, Orchestrated, Championed, Founded | Demonstrates you can lead projects and drive change. |
| Achievement & Results | Accelerated, Boosted, Exceeded, Surpassed, Generated | Highlights your ability to deliver positive, measurable outcomes. |
| Efficiency & Improvement | Streamlined, Automated, Optimized, Reduced | Shows you can create better processes and save resources. |
| Management & Coordination | Managed, Facilitated, Coordinated, Supervised | Illustrates your capability to handle teams and complex tasks. |
The key is to start your bullet points with these powerful verbs. For instance:
The true power of your CV emerges when you seamlessly merge action words with keywords. This creates a narrative that is both ATS-friendly and compelling to read. The formula is simple: [Action Word] + [Keyword Phrase] + [Quantifiable Result].
Consider a project management role requiring experience with "Agile development teams" and "contractual management."
This sentence uses the action words "facilitated" and "established" to frame the keyword phrases "Agile development teams" and "contractual management," while also providing a concrete, positive result.
To create a CV that successfully navigates modern recruitment, meticulously tailor each application by extracting keywords from the job description and pairing them with strong, relevant action words that quantify your achievements. This focused strategy demonstrates a clear fit for the role and significantly enhances your visibility to both software and decision-makers.
