Which brand does Borgward belong to?
3 Answers
Borgward is a brand under Beiqi Foton. China's Beiqi Foton fully acquired Borgward, which was originally a German brand. Taking the 2020 Borgward BX5 as an example, its body dimensions are: 4490mm in length, 1877mm in width, and 1675mm in height, with a wheelbase of 2685mm, a fuel tank capacity of 60 liters, and a body weight of 1525kg. The 2020 Borgward BX5 is equipped with a 1.4T turbocharged engine, delivering a maximum horsepower of 150PS, a maximum power of 110kW, and a maximum torque of 250Nm, paired with a 6-speed automatic transmission.
Borgward is now under the BAIC Group. Specifically, BAIC Foton acquired the brand in 2014. Borgward was originally a well-established German brand founded in 1919 and quite popular back in the day, but it went bankrupt in 1961. I really enjoy discussing automotive history, and this story is particularly fascinating to me—how a Chinese company revived a foreign brand. BAIC integrated it into its own system and relaunched SUV models like the BX7, which have performed decently in both the European and Chinese markets. The brand carries both German heritage and a new lease on life. BAIC invested heavily in the entire process, and I believe this marks progress for China's automotive industry, driving local enterprises' internationalization efforts.
As a car enthusiast, I've been following Borgward for a long time. It's now owned by BAIC, with Beiqi Foton being the actual owner. Borgward was originally a German brand, but it was revived after being acquired by China due to bankruptcy. I think this is pretty cool. Borgward's cars like the BX5 and BX7 have stylish designs and offer a German driving feel, but with the backing of a Chinese company. After the acquisition, BAIC also introduced an electrification strategy, helping it develop in the new energy sector. I've discussed with friends that Borgward's brand positioning combines classic and innovation. If you're looking to buy an affordable SUV, you might want to check out its latest models. I believe BAIC's involvement has made it more competitive in the market.