What is the introduction of the Jetta brand?
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Jetta is a car brand under FAW-Volkswagen Automotive Co., Ltd., a joint venture of the German Volkswagen Group in China. Below is an introduction to the brand and its logo: Brand logo: The new brand logo design is an artistic "J", taken from the initial letter of JETTA. The overall shape is an inverted trapezoid, with the word "JETTA" below the logo, and the main color is Volkswagen's signature blue. Brand introduction: All models under the Jetta brand adhere to the same technical standards and product development capabilities as Volkswagen vehicles, offering more affordable prices, which gives Jetta models high cost-performance ratios. The new Jetta brand's lineup features a family-style front-face design, with sedans inheriting the classic Volkswagen Jetta's exterior foundation, perfectly embodying German engineering and Volkswagen quality.
I've been driving a Jetta for almost a decade now, and this brand feels as familiar as an old neighbor. It used to be Volkswagen's flagship sedan, but after becoming an independent brand in 2019, it shifted its focus to affordability. Models like the VS5 and VS7 SUVs maintain the sturdy chassis typical of German cars, with high parts commonality and incredibly cheap maintenance. It's especially suitable for average families and working-class folks, as you can get a brand-new car for just 60,000 to 70,000 yuan. What I love most is its neatly organized engine bay—mechanics can even replace parts with one hand. While its features might not be as flashy as those of newer brands, its three major components are as reliable as an old ox, and it ranks in the top 20 for resale value in the used car market.
Last time I accompanied a friend to a 4S dealership, the salesperson mentioned that Jetta now has a very clear market positioning—directly competing with domestic brands for market share. The VS5 is priced at just 80,000 to 90,000 yuan, which is 30,000 to 40,000 yuan cheaper than comparable joint-venture models. Its core components still feature the Volkswagen EA211 engine paired with an Aisin transmission, and you can even spot the VW logo when you pop the hood. Although the interior has a noticeable plastic feel, the money saved can cover fuel costs for over half a year. Many young buyers opt for modifications, like upgrading the wheels or adding a spoiler, which significantly enhances its look. However, be aware that the new car smell is quite strong, so ample ventilation is necessary.
