
Beijing is the brand of Beijing Automotive Group (BAIC). Introduction to Beijing Automotive Brand: Beijing Automotive Group Co., Ltd. was established by six large enterprises including Beijing Automotive Group Co., Ltd., dedicated to developing high-end manufacturing, accelerating the optimization and upgrading of Beijing's automotive industry, and comprehensively advancing the development strategy of Beijing Automotive's independent brand. Logo of Beijing Automotive: Beijing Automotive shares the same logo with BAIC Group. The newly released brand logo of BAIC Group takes the Chinese character 'Bei' as the starting point of the design. 'Bei' symbolizes both China's Beijing and BAIC Group, reflecting the company's regional attributes and identity. At the same time, the character 'Bei' resembles a joyful human figure, indicating that people-oriented is the eternal core of BAIC Group.

I just researched this brand at the 4S store last week. Beijing Automotive is the eldest son of BAIC Group, a pure domestic old brand, with a three-dimensional letter 'B' logo. Their X7 SUV is particularly common in our neighborhood, with a spacious interior that can fit all the family's camping gear, and the fuel consumption is just over 8 liters. Now their new energy series is called Arcfox, and the Alpha S model co-developed with Huawei has an ultra- infotainment system. My neighbor just bought the EU5 pure electric model, saying the monthly commuting electricity cost is only around a hundred yuan. This brand is very down-to-earth, offering all main family models in the 100,000-200,000 yuan price range.

This brand's dual-line strategy for fuel and electric vehicles is particularly intriguing. On the fuel vehicle side, they mainly promote the Rubik's Cube and X5 models, with the 1.5T engine paired with sport seats being a big hit among young people. The electric vehicle line splits into two: the low-end EU series is a favorite for ride-hailing, while the high-end Arcfox models feature CATL batteries and the HarmonyOS system. I test-drove the Alpha T, and its Magna-tuned chassis feels even more stable than some joint-venture cars. As for drawbacks, the infotainment system occasionally lags, but OTA updates have improved this significantly.

Beijing Automotive is essentially a rebranded version of the earlier Beijing . Their product lineup is now exceptionally clear: fuel-powered SUVs compete directly with the Haval H6, while their electric vehicles cover the 100,000 to 250,000 RMB market segment. The most noteworthy aspect is their lifetime warranty policy, boldly covering the three-electric system for eight years or 150,000 kilometers. Last week, while accompanying a friend for maintenance, I noticed the service center had added new battery testing equipment. The mechanics mentioned that about 70% of electric vehicle issues can now be repaired on the spot.

The brand's core strength lies in its manufacturing system. I visited their Shunyi plant in Beijing, where the stamping workshop is fully equipped with Swiss GUDEL robotic arms, achieving a 92% automation rate in the welding process. Through years of joint venture with , they've acquired substantial quality management expertise. Their new vehicles even outperform some Japanese models in odor control. When I purchased the EU5, I noticed a particular detail – the window frame rubber seals were seamlessly joined with exceptional smoothness, precisely the kind of refinement that reflects true craftsmanship.

Here's a fun fact: The 'B' in Beijing Auto's logo has an 11-degree tilt angle, which the designer said echoes the upturned eaves of the Forbidden City. I've studied their user demographics—about 60% are family users around 35 years old, who prioritize rear seat space and costs. The manufacturer now offers a particularly practical service: just book through the app, and technicians will come to your location with equipment to perform maintenance, saving you time and effort.


